G.B.C. aims to be a cloud kitchen brand that focuses on Pan-Indian cuisine, in its initial phase. The concept stems from General Bilimoria’s passion and love for good authentic Indian food which he enjoyed during his years of service in his various postings all over the country

​

​

We designed the brand system, packaging and digital content for the brand in collaboration with @bulldesign, a multidisciplinary design studio based in New Delhi, India.